Business success has shifted. Once upon a time, an office was the measure of stability and seriousness of your business, but today it is your website.

Google’s empire is worth trillions, and over 70% of that value comes from one thing, traffic. People searching, People clicking, People browsing. Every visit adds to its value. This principle applies to your business too.

Ask yourself: how many people came to your office in the last year? Now, how many people could be visiting your website daily if it was optimized, active, and visible? That gap explains why traffic is the true currency of business today.

Your website is not only your address on the internet. It is your office, your billboard, your customer service desk, and your sales team all in one. Keep it alive.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).