One of the worst mistakes in sales is using open-ended timeframes. Saying now is weak, because now can mean this month, this quarter, or even this year.

Specificity creates urgency. Today or this week forces a decision. It makes the opportunity concrete.

Clients buy faster when time is short and clear. Ambiguity in sales creates delays. But when you bring certainty it drives them to take action.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).