There’s a story that perfectly captures the power of a good offer.

A young man made ₦60 million in sales, on his very first attempt. He had no prior track record, no deep product knowledge, and no years of experience in the industry. What he had was an irresistible offer.

Here’s what he told his prospect: “I have insider information. This land will soon be in the market at ₦80 million. But I can give you two plots today for ₦30 million.”

That statement carried three things at once, urgency, exclusivity, and value. The client acted immediately and paid the very next day.

The lesson to learn here is: sales is not determined by how much you know, but by how strong your offer is. A good offer sells itself. Knowledge adds weight, but offers create action.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).