Many salespeople think their job is to explain, educate, and overcome objections. Yes, those things matter, but they are not close.

The real close happens when the offer is laid out. A strong offer is more powerful than your explanations. It is more powerful than your answers. It is more powerful than your objections-handling.

Because the offer is the bridge that moves someone from interest to action. Without it, you don’t have a sale, you only have a nice conversation.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).