Decline is inevitable in every industry. The only insurance is innovation.
Innovation doesn’t always mean inventing something new. Sometimes it means packaging the same value in a new way.

Podcasts didn’t kill newspapers. Newspapers killed themselves by refusing to pivot into podcasts. Blogs didn’t kill news. News houses killed themselves by ignoring the web.

Your company must build the capacity to reinvent. Because decline is not a question of if. It’s a question of when.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).