Product knowledge answers “What is this?”
Industry knowledge answers “Why does this matter?”

The biggest deals are closed by people who can connect both.

When a buyer says, “I heard the government is revoking lands in Lagos,” you cannot respond with property size, location, and price. You must respond with context: “Yes, that happens when titles are weak. This property has a registered title, so you are protected.”

That’s industry knowledge. And that is what builds trust.

Without it, you may know your product, but you don’t know the business you are in.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).