When you present an offer, the way you frame it determines how powerful it looks.

Take this example: The company says a property is ₦30M all-inclusive. If you simply tell the client, “It’s ₦30M all-inclusive,” it sounds flat. It doesn’t feel like a deal.

Now imagine this instead:

• Normal price is ₦80M.
• Documentation (₦2M) + Survey (₦1M) + Others (₦X) are normally separate.
• But this week only, everything is included at ₦30M.

Same ₦30M. Different perceptions. One looks ordinary, the other feels like a jackpot.

That’s the power of bonuses. They don’t just add value. They make the client feel like they’re getting more than they paid for.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).