The biggest trap ambitious founders fall into and how it kills momentum.

If your business has grown only on your money, you have not maximized its potential.
Think about it. A ₦200B business, all funded by your pocket, looks impressive. But in reality, it’s wasted capacity. Why? Because it could have been ₦500B if you allowed other people to bring in capital, buy into equity, and expand what you started.

Business is not meant to be carried alone. It is meant to be multiplied. The strength of a business is not only in how far you push it, but in how many others are willing to bet on it.

The question is simple, have you built a business that attracts other people’s money, or are you still carrying it alone?

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).