Great offers are not only about discounts. They’re about experience.

When you add little favors, free inspections, waived fees, extra convenience, you’re embellishing the offer. You’re making it richer, harder to reject.

Think of it as stacking value. The client isn’t just looking at the property anymore; they’re weighing the extra attention, the extra benefit, the sense of privilege.

That’s how you turn a standard offer into a solid offer, one that makes it difficult for a prospect to walk away.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).