The thin line that decides if your startup survives or dies.
Business plans are full of assumptions. Startups are where those assumptions are tested. At the startup stage, you don’t yet know if your idea can stand in the market. You…
The real reason startups burn cash and how to shorten the search.
A startup is not a company. A startup is on a search. You are searching for two things as a startup: A repeatable model – something that works year after…
Why renaming a product changed everything for Toyota.
Rebranding is not always about changing products. Sometimes, it’s about changing the story. Toyota had a great product in Prado. But luxury buyers didn’t want Toyota, the “car for everyone.”…