The one element that transforms interest into urgent action.
A good offer will get attention.But an offer with a trigger will get action. You can tell a client, “We have 200 plots available.” It sounds abundant. It sounds safe.…
The hidden reason buyers choose the trusted name over the better product.
We love to think people buy the best product. They don’t. They buy from whoever looks like they know what they’re talking about. Take this example: you have a headache.…
The costly mistake of marketing where your buyers don’t exist.
Imagine standing in an empty hall, giving a powerful speech. That’s what happens when you post on the wrong platform. The truth is, there are billions of platforms. But only…