How to Close a Financial Year Intentionally
Most people don’t actually close a financial year. They simply stop when the calendar changes. Bills carry over, decisions remain…
Read More
Why most products fail simply because nobody knows they exist.
Every product struggles in darkness. Awareness is the light that creates demand. When governments push policies, they sensitize. When institutions launch programs, they educate. When tech firms release new innovations,…
How to transform knowledge into trust and trust into purchases.
When companies want to launch a product, they don’t just throw it into the market. They educate. Think about the launch of a new phone. Long before the phone hits…
Why skipping this step kills conversions before you even pitch.
Too many entrepreneurs rush into selling without first preparing the market. That’s why they struggle. If your audience doesn’t understand your product, why would they buy it?Your first responsibility is…