Every company needs innovation, but not every experiment should carry your company’s name. That’s why smart businesses run experiments outside their brand house. They spin off small ventures, test ideas,…
When you hear that a multinational has acquired a small coffee shop, don’t be too quick to believe it was random. Most times, the shop was part of their hidden…
Nobody tests a nuclear bomb in the middle of the city. It’s the same in business. When companies want to test a risky idea, they don’t attach their main brand…