A company’s strength is not in how much it sells today. It’s in how deeply its name lives in people’s minds.

Imagine you walk into a random gathering of twenty people, selected from different places, professions, and backgrounds. If your company’s name is mentioned, how many will say, “Yes, I know that brand”?

That single test measures brand awareness. And brand awareness is not built by accident. It’s the result of intentional business building, consistent visibility, consistent value, and consistent consumer impact.

If your business is not yet passing the awareness test, you haven’t maximized its potential. Because in business, the most powerful brand is the most remembered one.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).