Investors don’t care about your passion, this is the only proof they believe.

One of the strongest proofs that your business is valuable is not just the revenue you generate, but the fact that others are willing to invest in it.
If nobody is buying into your company, maybe the business is not as strong as you think.

Funding everything alone looks like strength, but in reality it tells a different story. It shows that you’ve not built enough trust, visibility, or scalability to attract outside capital.

When people put their money into your business, they’re not only funding you, they’re endorsing you. It’s proof that the market believes your idea is strong enough to be invested in. That endorsement is what helps to scale a business

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).