Too many salespeople destroy their offers by presenting them as flat numbers.

“₦30M all-inclusive.” Done. That’s it.

But a strong offer storyteller breaks it down:

• Price is normally ₦80M.
• This week’s discount = ₦30M.
• Documentation fee (₦2M) → waived.
• Survey (₦1M) → waived.
• Extra costs → waived.

Now, what looks like a normal ₦30M offer has suddenly become a ₦30M deal plus bonuses worth millions.

You didn’t change the price. You changed the perception. And in sales, perception is the real product.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).