It’s common for salespeople to believe that the more they know about a product, the easier it is to sell. They pile up details, rehearse presentations, and hope that information…

There’s a story that perfectly captures the power of a good offer. A young man made ₦60 million in sales, on his very first attempt. He had no prior track…

The fastest way to kill your business is to fall in love with your first idea. Most startups don’t die because of lack of money. They die because the founders…