One simple test that shows whether your market is awake to your offer.
A company’s strength is not in how much it sells today. It’s in how deeply its name lives in people’s minds. Imagine you walk into a random gathering of twenty…
The hidden formula behind products people can’t stop buying.
Revenue is good. Repeat customers are better. But addicted consumers are everything.The real wealth of a company comes from how deeply its product rewires consumer habits. When people can’t imagine…
Why success doesn’t happen by chance and how to play to win.
Building a business is not something you do and expect success to happen accidentally. It is an intentional game, and only those who approach it with this mentality achieve this…