The painful truth every entrepreneur learns too late.
Capital is powerful. But capital in the wrong industry is wasted. Many entrepreneurs assume that enough money can solve anything. But money poured into a declining industry is like pouring…
The art of selling without ever discounting a single naira.
The most effective entrepreneurs know how to build demand for their products before mentioning the price. When you sell vision first, you make the customer imagine themselves already enjoying the…
Why lowering your price is the fastest way to bankruptcy.
Business owners who start conversations with price set themselves up for failure. Why? Because once price becomes the center, the customer compares you with the cheapest option in the market.…