The hidden trigger that beats facts, data, and long presentations every single time.
Every purchase is emotional at its core. Logic only enters after the fact.That’s why you can’t explain luxury purchases with reason. People don’t buy designer bags, cars, or jewelry because…
Why your customers only think they’re buying rationally (and how to use it to close faster).
Many business owners still believe that if they just present enough facts, customers will buy. It’s a lie.People rarely buy with facts. They buy with feelings. Then they use facts…
How to make clients chase you instead of the other way around.
Not every sale has to be a hard push. Sometimes, the best way to close is by giving first. Reciprocity works because people naturally want to repay kindness. It could…
