The brain science behind why people chase “free” every time.
When you present an offer, the way you frame it determines how powerful it looks. Take this example: The company says a property is ₦30M all-inclusive. If you simply tell…
The art of sweetening the deal without slashing your price.
Great offers are not only about discounts. They’re about experience. When you add little favors, free inspections, waived fees, extra convenience, you’re embellishing the offer. You’re making it richer, harder…
The underestimated sales hack that makes clients say yes.
Sales is not always about price. Sometimes it’s about positioning. Telling a client, “Inspection normally costs ₦50,000, but I’ve covered it for you,” does two things: It makes them feel…