How to Close a Financial Year Intentionally
Most people don’t actually close a financial year. They simply stop when the calendar changes. Bills carry over, decisions remain…
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The shortcut to crafting offers people can’t walk away from.
The fastest way to create powerful offers is to answer this: What does my customer experience after using my product?If you sell real estate, the outcome isn’t “a 500sqm plot.”…
Why every irresistible deal is simply a smarter way of presenting results.
Most people think an offer is about lowering the price or adding freebies. It’s not. An offer is simply the art of presenting the same product in a way that…
Why even the best message fails if you say it at the wrong time.
Even when you’re on the right platform, timing makes the difference. If your ideal clients scroll LinkedIn at 7am before work, but you post at 11pm, your content will die…