The sales secret that makes price irrelevant in every negotiation.
If people don’t need it, they won’t buy it no matter the discount. But when people need it, they’ll buy it even when the price is uncomfortable. Demand reframes value.…
Why chasing customers never works unless demand shifts first.
Newton said objects remain at rest until an external force acts. Sales obey the same law. If your demand is weak, your numbers stay still no matter how many calls…
The unseen forces that decide whether your company thrives or dies.
Employment decisions are not just about skills. They are about strategy, and even more about timing. GTBank shows us this. At a stage when they needed growth, they didn’t hire…