Many business owners still believe that if they just present enough facts, customers will buy. It’s a lie.People rarely buy with facts. They buy with feelings. Then they use facts…

Every purchase is emotional at its core. Logic only enters after the fact.That’s why you can’t explain luxury purchases with reason. People don’t buy designer bags, cars, or jewelry because…

A good offer will get attention.But an offer with a trigger will get action. You can tell a client, “We have 200 plots available.” It sounds abundant. It sounds safe.…