The biggest brands don’t compete on products alone, they compete on psychology.Apple has done it. Netflix has done it. Coca-Cola has done it. They’ve built products that are addictive, not…
Nothing in sales is ever really free. When you give something away, you’re not losing value — you’re triggering reciprocity. Imagine telling a client: “This property usually comes with ₦1.9M…
We’ve been taught that people make decisions logically. But in reality, people buy emotionally and only use logic afterward to justify their choice. Think about it: there is no rational…