Why renaming a product changed everything for Toyota.
Rebranding is not always about changing products. Sometimes, it’s about changing the story. Toyota had a great product in Prado. But luxury buyers didn’t want Toyota, the “car for everyone.”…
The unspoken law of survival in today’s cutthroat markets.
Every industry goes through a cycle. When it reaches the decline phase, most businesses shut down. The only ones that survive are those that innovate. At this point, the rules…
What luxury brands know that keeps them sold out for years.
Sales is not about numbers. It’s about imagination.Before you mention price, let your client picture themselves inside the estate you’re talking about. Paint the experience. Show them how the property…