The secret labs where billion-dollar companies break all the rules.
When you hear that a multinational has acquired a small coffee shop, don’t be too quick to believe it was random. Most times, the shop was part of their hidden…
The clever way giants protect their brand while testing risky ideas.
Nobody tests a nuclear bomb in the middle of the city. It’s the same in business. When companies want to test a risky idea, they don’t attach their main brand…
Why chasing ideas at the wrong time can kill your business dreams.
Too many entrepreneurs destroy mature businesses because they confuse inspiration with innovation. At the startup stage, inspiration matters. At the maturity stage, it can be dangerous.If you keep forcing new…