One of the first steps you’ll notice whenever a company wants to launch a product is education. They start teaching. They start sensitizing. They start explaining what the product is,…
Demand doesn’t appear by accident. You create it. Here’s a simple framework: Educate: Explain the problem and the cost of inaction. Demonstrate: Show how your product solves it better, faster,…
If people don’t need it, they won’t buy it no matter the discount. But when people need it, they’ll buy it even when the price is uncomfortable. Demand reframes value.…