Most people hate being marketed to. Ads feel like pressure, and pressure creates resistance. But people love events. They love anticipation, countdowns, and shared excitement. Think of Christmas. There’s nothing…
Every solution creates a new problem. That is the law of the marketplace. When solar inverters entered the market, they solved the electricity crisis. But in doing so, they created…
Every solution creates the seed of the next problem. Solve water scarcity, and now people worry about water purity. Solve electricity, and now people need batteries. Solve connectivity, and now…