There’s a story that perfectly captures the power of a good offer. A young man made ₦60 million in sales, on his very first attempt. He had no prior track…

It’s common for salespeople to believe that the more they know about a product, the easier it is to sell. They pile up details, rehearse presentations, and hope that information…

You can talk all day. You can answer every question. You can speak perfect English and sound polished on the phone. But none of that closes sales. What closes sales…