Why nobody buys until this invisible pressure is applied.
One of the worst mistakes in sales is using open-ended timeframes. Saying now is weak, because now can mean this month, this quarter, or even this year. Specificity creates urgency.…
The only protection against being wiped out by your competitors.
Decline is inevitable in every industry. The only insurance is innovation.Innovation doesn’t always mean inventing something new. Sometimes it means packaging the same value in a new way. Podcasts didn’t…
The dangerous mistake every first-time founder makes.
Too many entrepreneurs confuse startups with companies. They believe that once they register with CAC, they’re automatically running a “company.” That mindset is dangerous. A startup is not a small…