Great offers are not only about discounts. They’re about experience. When you add little favors, free inspections, waived fees, extra convenience, you’re embellishing the offer. You’re making it richer, harder…

When you present an offer, the way you frame it determines how powerful it looks. Take this example: The company says a property is ₦30M all-inclusive. If you simply tell…

An offer is not just the price. It’s the package. If you tell a client the property is ₦30M all-inclusive, you’ve left value on the table. But if you break…