Why most buyers never cross the line and how to push them over.
Here’s a truth every salesperson must accept: interest doesn’t pay bills, only action does. You can have a brilliant offer, but if you don’t include a trigger, the client will…
The hidden reason buyers choose the trusted name over the better product.
We love to think people buy the best product. They don’t. They buy from whoever looks like they know what they’re talking about. Take this example: you have a headache.…
The costly mistake of marketing where your buyers don’t exist.
Imagine standing in an empty hall, giving a powerful speech. That’s what happens when you post on the wrong platform. The truth is, there are billions of platforms. But only…