The worst call you can make is a call you are unprepared for.

Before you dial that lead, you must equip yourself with proper product knowledge. The hardest product to sell is the product you don’t fully understand.

On a call, when you say “I don’t know, I’ll check and get back to you,” you’re already losing ground. It shows you’re not ready. It shows you can’t give the prospect confidence.

Preparation is not optional. It is the price of entry into serious sales.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).