Customers are not buying land. They are buying peace of mind.

If you tell a client about square meters and location, but you can’t explain why demolitions happen and how your property avoids that fate, you haven’t sold security. You’ve sold risk.

Industry knowledge means you understand the ecosystem:

• Why governments act the way they do.
• What regulations mean.
• How to position products that solve real industry problems.

When your product knowledge and industry knowledge align, your sales stop being about features and start being about solutions. That’s when people trust you.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).