You can talk all day. You can answer every question. You can speak perfect English and sound polished on the phone. But none of that closes sales.

What closes sales is your offer.

A prospect might enjoy the call, enjoy your grammar, even enjoy your explanation. But they only act when they hear an offer that is too good to refuse.

If you finish a call without presenting a strong offer, you’ve wasted the conversation. Words don’t convert prospects. Offers do.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).